Naif manages iValue Consult, which he founded to attract and develop Saudi talent in the field of management consultancy. He focuses on establishing a network of global companies and experts that work hand in hand with local teams in order to successfully carry out projects, while making sure that experience is transferred onto the Saudi youth.

Naif enjoys more than 20 years of experience in business management and in the implementation of successful projects with both government and private sectors. Also, he is renowned for his excellent management of customer relationships, through constant follow-ups, monitoring and assuring that projects are implemented with the highest expected quality of work and delivery. He branched out to several fields throughout his career, including management consulting, strategic planning, management and quality assurance, marketing and sales, customer experience management and risk management. He has worked on multiple projects in the services, training, investment, aviation and defence sectors.